I build the engines that carry product vision into the field: designing immersive experiences, leading global teams, and turning insight into action with empathy and operational rigor.
"Give people a destination worth caring about and the freedom to find their own way there, then clear the road as they run."
My path is unconventional: non-profit field leader, Army combat-arms officer, quality engineer, global product marketer. But the thread is consistent: I move toward the hardest problems and build the teams that solve them creatively.
I don't manage programs so much as build activation engines, the connective tissue between product vision and the people who sell, buy, and use the technology. Operational discipline isn't a constraint on creativity; it's what makes creative risk sustainable and scalable.
Selected recognition:
Bronze Star Medal · Eagle Scout · MA, UT Austin (3.94 GPA) · Leader NPS 100, 2025.
Lead a 21-person global team designing immersive go-to-market enablement: demos, advisory boards, and deep-dive training reaching 10,000+ sellers and marketers. Rebranded the org around a new vision and launched the "Activation Incubator," a rapid-cycle innovation model, with KPI dashboards built from scratch.
When COVID shutdowns became inevitable, I pivoted a five-month, multi-site in-person plan into a five-week virtual series in days, engaging 2,500+ sellers (+24% YoY) and setting the template for virtual enablement across the org.
Owned the revamped go-to-market strategy for the Intel Unite collaboration solution end-to-end, driving sustained >30% worldwide unit growth across four consecutive quarters. Managed a $29M OpEx budget.
Led a cross-functional continuous-improvement workstream with the Chief Customer Office that identified $500K+ in operating-expense savings and redesigned Voice-of-Customer governance.
Combat-arms officer and brigade planner; later commanded a 190-soldier company, turning a bottom-ranked unit into a top performer. Led joint multinational patrols on a deployment to Afghanistan.
Non-profit field professional across five towns: membership growth, fundraising, and volunteer management supporting 2,000+ youth.
I redesigned premium showcases around immersive, hands-on experiences, then let the data make the case for reinvestment.
We created the Activation Incubator with no blueprint, just the belief we could move fast if we built the right model. What used to take months now gets piloted in weeks.
The metric most experiential marketers aren't tracking but should be. Engagement that moves people is what actually moves pipeline, so we built the measurement to prove it.
Theater absorbed candles, then electricity, then film, and stayed theater. Agentic AI moves faster, but the response is the one we've always had: we adapt, and new doors open.
Eagle Scout, veteran volunteer, and featured builder on two seasons of the custom van-building show Van Go. Exploration is the throughline, at work and far from it.
If you're building something hard and need a leader who connects product vision to the people in the field. Let's talk.