Dan Ireland · Atlanta, GA
Built to move people.
I build the engines that carry product vision into the field: designing immersive experiences, leading global teams, and turning insight into action with empathy and operational rigor.
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I build the engines that carry product vision into the field: designing immersive experiences, leading global teams, and turning insight into action with empathy and operational rigor.
"Give people a destination worth caring about and the freedom to find their own way there, then clear the road as they run."
My path is unconventional: non-profit field leader, Army combat-arms officer, quality engineer, global product marketer. But the thread is consistent: I move toward the hardest problems and build the teams that solve them creatively.
I don't manage programs so much as build activation engines, the connective tissue between product vision and the people who sell, buy, and use the technology. Operational discipline isn't a constraint on creativity; it's what makes creative risk sustainable and scalable.
Selected recognition:
Bronze Star Medal · Eagle Scout · MA, UT Austin (3.94 GPA) · Leader NPS 100, 2025.
Lead a 21-person global team across four regions, turning Dell's $48B client portfolio into hands-on customer experiences: immersive demos, advisory programs, and deep-dive training. Built the Power BI + Salesforce measurement framework behind a 2,100+ program portfolio, and launched the "Activation Incubator," a rapid-cycle innovation model.
Open detail +When COVID shutdowns became inevitable, I pivoted a five-month, multi-site in-person plan into a five-week virtual series in days, engaging 2,500+ sellers (+24% YoY) and setting the template for virtual enablement across the org.
Open detail +Owned the revamped go-to-market strategy for the Intel Unite collaboration solution end-to-end, driving sustained >30% worldwide unit growth across four consecutive quarters. Managed a $29M OpEx budget.
Open detail +Led a cross-functional continuous-improvement workstream with the Chief Customer Office that identified $500K+ in operating-expense savings and redesigned Voice-of-Customer governance.
Open detail +Combat-arms officer and brigade planner; later commanded a 190-soldier company, turning a bottom-ranked unit into a top performer. Led joint multinational patrols on a deployment to Afghanistan.
Open detail +Non-profit field professional across five towns: membership growth, fundraising, and volunteer management supporting 2,000+ youth.
Open detail +
I run the portfolio like an operator, and I built the Power BI + Salesforce measurement framework behind it. I'd rather publish a number I can defend in a tough room than one that looks great until someone asks how it was calculated. Every figure below is one I'll stand behind.
"Influenced" counts opportunities the program touched, not revenue it alone produced. I label it that way on purpose.
We created the Activation Incubator with no blueprint, just the belief we could move fast if we built the right model. What used to take months now gets piloted in weeks.
The metric most experiential marketers aren't tracking but should be. Engagement that moves people is what actually moves pipeline, so we built the measurement to prove it.
Theater absorbed candles, then electricity, then film, and stayed theater. Agentic AI moves faster, but the response is the one we've always had: we adapt, and new doors open.
Eagle Scout, active volunteer, and avid traveler featured in two seasons of the show, Van Go.
If you're building something hard and need a leader who connects product vision to the people in the field. Let's talk.